Client: Culinate.com

Project: Art direction and branding for new website focusing on eating better and making connections between food, community, and the wider world.

Objective: Develop a fresh and authentic look-and-feel for this start-up website. Encourage participation in the Culinate community through posting comments, reader reviews and shared recipes and food experiences.

Results: The usage of natural photography and whimsical illustration keep the readers interested and coming back to participate in the on-line community.